There was once a brand that went to market - dressed all in Red. Colour psychology charts said Red indicates passion, aggression, love, energy, excitement, spontaneity. With its ability to accelerate heart rate and breathing, one expects it to be more BOLD than shy.
Now when Brand Red had to standing up and speak in front of an audience, the brand squeaked meekly, hid behind it’s own shadow and stumbled off stage rather apologetically. The target group looked at each other, shook their heads, and went off in search of the closest competitor.
Colour sends a message, that, if not complemented by brand voice, can confuse your audience.
If red is what you your brand wants to wear, do teach it to smile warmly, extend a firm, confident handshake, speak boldly, and carry off a super personality. Much like Disney, Oracle, CNN, Virgin, Puma, it should make a bold brand promise - one which you know you can keep. And train your team to uphold that promise too.
Option1: Complement brand design strategy with communication strategy to leave an impact & create an impression every time your target group encounters your brand.
Option 2: There are several other hues in the colour palette to choose from.
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